Below is the male Haplochromis sp "fire red ugandan" 

the female below:

A rock dwelling cichlid from the Ugandan shores of Lake Victoria (mbipi) that I purchased from my LFS.  The Haplochromis sp "fire" grows to only about 4 inches (11 cm) long.  As this male was maturing he was not as colorful as I had hoped.  But that's the trouble with many victorians .... if they are not the dominant male in the tank then they often won't color up nearly to their potential.  I had one male and three females.  One female bred but did not carry the fry to term.  As you can see the females are the typical silver-sided fish just like so many of the victorians.  I kept this group for only about two years.   This is one of the more commonly available victorians around my area.

Juvenile male above

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see also:

http://www.hillcountrycichlidclub.com/articles/Paralabidochromis%20sp.%20fire.pdf